Take a look at all your surrounding graphic designs, from the social media graphics on your handphone to the magazine’s cover, business cards, the billboards along highways or even the food menu from your favourite restaurant. Have you ever wondered how the current graphic designs ended up like how they are nowadays? Designs are ubiquitous and evolving well enough from one era to another as they mark the taste preferences during a particular period. The Postmodern Graphic Design trends are one of the most prominent design trends in the 20th century and still alive today! Let’s explore more in detail about Postmodern Graphic Design:
What is The Postmodern Graphic Design?
What is Postmodernism? If you are not familiar with this term, it refers to the historical era after modernism. By definition, it refers to a period from the mid to late 20th century where a broad movement of rejection and scepticism towards modern values. During this period, the postmodern thinkers criticised and revised or even rejected the norms of society or traditions associated with modernism. However, it started to gain popularity in the 1970s and dominated various cultural spheres such as arts, architecture and philosophy. In graphic design, it led to new radical ideas rejecting the previous style based on the simplicity and clarity principles. The postmodern designers were able to explore their creativity beyond the limits with no rules or boundaries and experiment with over-the-top typography, more colourful and fun designs. Let’s check out more details about the graphic design styles that mark the look for each decade!
The 1960s Postmodern Graphic Design
The 1960s marked the most prominent event in the history of postmodern graphic design. A drastic change and evolution in graphic design emerged after the Southeast Asia wars, Rock and Roll culture influence, the rebellion against the previous cultural norms such as the Civil Rights movement and women liberation. Instead of having a clean and prim form with a geometric layout filled with angles and straight lines of the 1950s, contradictory elements like drugs, hippie and rock and roll with messy grunge abstracts, the International Typography style, asymmetrical, psychedelic and dizzying optical illusions dominating their piece of work. For example, Paul Rand modified the IBM logo he created in 1956 into an LSD inspired psychedelia logo in 1960. However, artists like Andy Warhol and Roy Lichtenstein tried to connect bourgeoisie and pop culture by combining commercial design and art in their masterpieces like the Campbells soup cans and Coca Cola bottles. The 1960s graphic design styles are still relevant and continue to influence and inspire the current designs nowadays. Here are some of the best 1960s design templates by Vectoirfair that are ready to be downloaded:
The 1970s Postmodern Graphic Design
What is so special about the 1970s? Other than the famous bell-bottoms pants with bright colours everywhere and the rise of disco, this is the decade when everyone took things to the extreme by experimenting and playing with different styles and colours. In graphic design, the Postmodern style started to triumph during this era and getting all the influences from the social movements, diverse music such as disco, rock, folk and punk, bold fashions, and art. The 1970s graphic design features grayscale or dazzling photography, collage elements, eye-catching typography with large lettering and 3D styles due to the typesetting technology, bright colours with psychedelic influences from the 1960s. For example, the punk movement in Britain released their anarchic album cover and poster with neon, hand-scrawled typography and newspaper collage. While the disco, rock and folk music culture inspired the design of Rolling Stone magazine. Let’s take a look at some of the cool retro designs perfect for posters, social media ads and many more!
The 1980s Postmodern Graphic Design
If we have to choose one word that could describe this decade, it should be BOLD! You could find bright neon colours and crazy patterns almost everywhere, from the clothing to the curtains, furniture and even in the graphic designs. The 1980s design features bold, colourful and eccentric designs with ragged typography, cyberpunk and scratchy graphics, tropical patterns with palm trees and sunsets, cute and childish icons such as unicorns and rainbows, geometric shapes in neon colours and psychedelic elements that scream for attention. For instance, the Memphis Style incorporates a combination of 50s kitsch and pop art with eye-popping primary colours, funky lines, asymmetric design and explosive geometric shapes that emulate the feeling of joy and liberation. Cyberpunk influence, inspired through the film Blade Runner featuring monospaced fonts, dark colours, sharp lines and grids with paranoid landscapes associated with a futuristic setting with a combination of high tech and low life. Other than that, the 80s Art Deco used pastel colour palettes, hairline strokes or Sans Serif fonts with prominent angles and curves in their piece of work. Here are some of the 1980s designs that are ready to be edited as you wish:
The 1990s Postmodern Graphic Design
Best described as an era where expressing and experimenting beyond the limits with exaggeration and maximalism is acceptable. The 1990s appreciate the loud, raw and unpolished look of fashion statements, underground music genres and pop culture by embracing all these influences in the graphic designs. Bold and vivid colours with fun and crazy patterns, abstract and geometric shapes, large and eye-catching typography with contrast in font sizes were a big hit during this era. For example, the Pop Culture design includes abstract shapes, kitsch textures, funky patterns, excessive font and bold colours. However, the grunge trends inspired by underground music like Nirvana, graffiti and skateboarding features experimental and gritty elements like dirty backgrounds, subdued colour palettes, ripped edges, distressed fonts and textures and hand-drawn doodles. While the rave trends originated from cyberpunk and house music promotes the feeling of psychedelia by featuring neon colours, bold typography, dark backgrounds and experimenting with patterns. The anti-design representing the true chaos and rebellion features a lot of exaggeration, distortion, maximalism and eccentric fonts, ugly elements and unorthodox layouts. Let’s check out some of the best 90s style illustrations designed by Vectorfair!